Gabrielle Law

A multidisciplinary designer from Hong Kong and based in Brooklyn, New York. Currently, at Chandelier Creative.


Adaptive Climbing Group
Queens Museum
Glastonbury
Cocoon
Princess Prozac
Ngong Ping

Restless Books 

Information


gabylaw.design@gmail.com

Gabrielle Law

Princess ProzacA visual commentary and brand visualization for anti-anxiety medication, guided by Paul Sahre, reflects my personal journey of overcoming my initial aversion to taking Prozac. I take on a confident, playful, and vibrant approach to anti-anxiety medication with a mission to break down the stigma surrounding mental illness as a taboo subject in society.

The project started as just a daily routine of taking selfies of me and my Prozac everyday. Over time, I noticed a consistent expression in each selfie which was a playful and lighthearted tone, highlighting the normalcy of taking medication. My initial disdain of taking prozac transformed into a profound appreciation through this project, where turning a hate ritual into a love ritual.