Gabrielle Law

A multidisciplinary designer from Hong Kong and based in Brooklyn, New York. Currently, an intern at Chandelier Creative.


Adaptive Climbing Group
Queens Museum
Glastonbury
Cocoon
Princess Prozac
Ngong Ping

Restless Books 
Voyager Records

Information

Instagram
gabylaw.design@gmail.com

Princess Prozac

A visual commentary and brand visualization for anti-anxiety medication, guided by Paul Sahre, reflects my personal journey of overcoming my initial aversion to taking Prozac. I take on a confident, playful, and vibrant approach to anti-anxiety medication with a mission to break down the stigma surrounding mental illness as a taboo subject in society. 

The project started as just a daily routine of taking selfies of me and my Prozac everyday. Over time, I noticed a consistent expression in each selfie which was a playful and lighthearted tone, highlighting the normalcy of taking medication. My initial disdain of taking prozac transformed into a profound appreciation through this project, where turning a hate ritual into a love ritual.